Lecture 003

Chapter 4

1.Sort to emphasize your story

sorting

2.Group data to foreground one story over others
grouping
the story is in x-axis
x-axis
making graph less messy
making graph less messy using small multiples

3.Reduce non-data ink
don't use non-data ink
don't use non-data ink

4.Minimize eye movement
many eye movements
minimized eye movements
don't put legend away from graph
a better version
the best version

5.Use contrast to emphasize your story
using contrast in graphs
using contrast in tables

6.Be consistent and credible in how you report numbers
1.Avoid overwhelming readers with unnecessarily precise numbers
2.Use a consistent number of decimal places (unless you have reason not to do so)
3.Align decimals
- align decimals to compare easily

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